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Personal message from the Director

Personal message from the Director

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The Power of Story in Business

The Power of Story in Business

“Let me tell you a story about something that happened a long time ago in a galaxy far, far away…” Like magic the two young boys stopped wrestling with each other, came and sat silently, eyes wide opened, ready to be transported into another world. Story is incredibly...

Squarespace The Guide

Squarespace The Guide

Squarespace have crafted some remarkable marketing videos over the last few years and one of my favorite ones is below. As we have been learning, the company should be the guide and the customer the hero. In this example below the actual story is about John Malkovich...

Be Yoda

Be Yoda

How many presentations have you had to suffer that spend a good deal of time establishing the presenter or the company as the most important subject of the presentation? When individuals or companies present themselves, either in an elevator pitch or an extended...

Making Painting Personal

Making Painting Personal

We recently did a brand awareness video for a local painter and we wanted to make it personal. The business owner still wanted to get some "technical" information into the awareness video but mostly we just wanted people to get to know the heart of Chris, the owner,...

Selling a tree service with a personal story

Selling a tree service with a personal story

We recently did a brand awareness video for a tree service. What we wanted to focus on was the owners honest concern with trees, the environment, and how his customers understand and interact with trees. So we had the owner compose his own story about why he does what...

The scientists’ review of Alien: Covenant

The scientists’ review of Alien: Covenant

Michael Milford, Queensland University of Technology and Juxi Leitner, Queensland University of Technology Alien: Covenant is the sequel to the 2012 film Prometheus, and follows the crew of the ship Covenant as they set out to colonise an uncharted paradise. Of course...

Robotronica Review

Robotronica Review

A few weeks ago we were at the QUT Robotronica 2017 event: A showcase of all the technology research, projects and courses offered by QUT as well as a number of local and international guests. The day was packed with visitors, a clear indication that technology, and...