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The Power of Story in Business

The Power of Story in Business

“Let me tell you a story about something that happened a long time ago in a galaxy far, far away…” Like magic the two young boys stopped wrestling with each other, came and sat silently, eyes wide opened, ready to be transported into another world. Story is incredibly...
Squarespace The Guide

Squarespace The Guide

Squarespace have crafted some remarkable marketing videos over the last few years and one of my favorite ones is below. As we have been learning, the company should be the guide and the customer the hero. In this example below the actual story is about John Malkovich...
Be Yoda

Be Yoda

How many presentations have you had to suffer that spend a good deal of time establishing the presenter or the company as the most important subject of the presentation? When individuals or companies present themselves, either in an elevator pitch or an extended...
Making Painting Personal

Making Painting Personal

We recently did a brand awareness video for a local painter and we wanted to make it personal. The business owner still wanted to get some “technical” information into the awareness video but mostly we just wanted people to get to know the heart of Chris,...
Selling a tree service with a personal story

Selling a tree service with a personal story

We recently did a brand awareness video for a tree service. What we wanted to focus on was the owners honest concern with trees, the environment, and how his customers understand and interact with trees. So we had the owner compose his own story about why he does what...