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2019 Awards

2019 Awards

The first half of 2019 has seen Perfekt Studios net a number of local awards. In a local Brisbane film awards hosted by JMC Jachin won best cinematographer and best editor and Matthew won best soundtrack for various short film projects. The studio also won the Logan...
The Power of Story in Business

The Power of Story in Business

“Let me tell you a story about something that happened a long time ago in a galaxy far, far away…” Like magic the two young boys stopped wrestling with each other, came and sat silently, eyes wide opened, ready to be transported into another world. Story is incredibly...
Squarespace The Guide

Squarespace The Guide

Squarespace have crafted some remarkable marketing videos over the last few years and one of my favorite ones is below. As we have been learning, the company should be the guide and the customer the hero. In this example below the actual story is about John Malkovich...
Hero’s Journey Template

Hero’s Journey Template

This Hero’s Journey Template is a compilation of Christopher Vogler’s simplified version (from his book The Writer’s Journey) of Joseph Campbell’s The Hero with a Thousand Faces. With additions from Blake Snyder’s Save The Cat!: The Last...
Be Yoda

Be Yoda

How many presentations have you had to suffer that spend a good deal of time establishing the presenter or the company as the most important subject of the presentation? When individuals or companies present themselves, either in an elevator pitch or an extended...