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Squarespace The Guide

Squarespace The Guide

Squarespace have crafted some remarkable marketing videos over the last few years and one of my favorite ones is below. As we have been learning, the company should be the guide and the customer the hero. In this example below the actual story is about John Malkovich...
Hero’s Journey Template

Hero’s Journey Template

This Hero’s Journey Template is a compilation of Christopher Vogler’s simplified version (from his book The Writer’s Journey) of Joseph Campbell’s The Hero with a Thousand Faces. With additions from Blake Snyder’s Save The Cat!: The Last...
Be Yoda

Be Yoda

How many presentations have you had to suffer that spend a good deal of time establishing the presenter or the company as the most important subject of the presentation? When individuals or companies present themselves, either in an elevator pitch or an extended...
Making Painting Personal

Making Painting Personal

We recently did a brand awareness video for a local painter and we wanted to make it personal. The business owner still wanted to get some “technical” information into the awareness video but mostly we just wanted people to get to know the heart of Chris,...
Selling a tree service with a personal story

Selling a tree service with a personal story

We recently did a brand awareness video for a tree service. What we wanted to focus on was the owners honest concern with trees, the environment, and how his customers understand and interact with trees. So we had the owner compose his own story about why he does what...
Your Hero’s Journey

Your Hero’s Journey

I believe we can use “story” in all sorts of wonderful ways to understand our own journey and to tell a compelling story to customers. But more than understanding ourselves or marketing to customers, we can change our story and change ourselves. But first,...