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Park Ridge News

CASE STUDY

 

 

 

 

 

Park Ridge News

CASE STUDY

 

 

 

 

 

 

 

 

 

“PEOPLE DON’T BUY WHAT YOU DO;

THEY BUY WHY YOU DO IT.

AND WHAT YOU DO SIMPLY PROVES WHAT YOU BELIEVE”

 

SIMON SINEK

 

 

Paul Jackson does community because he believes in community. He’s created a magazine as a way to connect his community and to be a vital part of it.

Paul didn’t create a magazine to generate revenue that happens to also connect his community – that’s not his “why”. Paul’s “why” is firmly grounded in creating a better and stronger local community.

This is what we wanted to communicate.

 

 

 

 

 

 

Paul grew up in Park Ridge and so he’s very much a local guy – he knows the history, the people, the ‘feel’ of the place as well as anyone.

But Park Ridge is in the midst of a monumental change – it’s about to explode in numbers – and that’s both exciting and concerning…

 

We wanted to place Paul’s business, Park Ridge News, at the heart of local connections. Because it’s local cohesion, communication, and understanding, that’s going to keep this community together as it explodes in population.

Paul grew up in, and loves, the small town feel and sense of belonging that Park Ridge has, and he doesn’t want that to disappear along with exponential growth. 

So his magazine is an attempt to keep the community together.

 

 

“Wouldn’t you like to live in a community like that?”

 

It was important for Paul and his Park Ridge News brand to communicate the heartfelt motivation of keeping a community connected.

We did this over a few days of shooting local businesses and community events and tying it together with Paul’s own story and hopes for Park Ridge.

 

 

 

Awareness of the heart

We believe that if the community of Park Ridge see and understand Paul’s heart and the motivation behind Park Ridge News, then it will be much less like marketing and more like gathering family together.

Yes there’s commerce and it’s a commercial operation, but that’s only a vehicle, a means to which the end is community cohesion and simply creating a great place to live.

________________________________

If you have a heartfelt story to tell and want to reach your community and your potential customers, then talk to us about a PERFEKT way to do that.

“PEOPLE DON’T BUY WHAT YOU DO;

THEY BUY WHY YOU DO IT.

AND WHAT YOU DO SIMPLY PROVES WHAT YOU BELIEVE”

 

SIMON SINEK

 

 

Paul Jackson does community because he believes in community. He’s created a magazine as a way to connect his community and to be a vital part of it.

Paul didn’t create a magazine to generate revenue that happens to also connect his community – that’s not his “why”. Paul’s “why” is firmly grounded in creating a better and stronger local community.

This is what we wanted to communicate.

 

 

 

 

Paul grew up in Park Ridge and so he’s very much a local guy – he knows the history, the people, the ‘feel’ of the place as well as anyone.

But Park Ridge is in the midst of a monumental change – it’s about to explode in numbers – and that’s both exciting and concerning…

 

We wanted to place Paul’s business, Park Ridge News, at the heart of local connections. Because it’s local cohesion, communication, and understanding, that’s going to keep this community together as it explodes in population.

Paul grew up in, and loves, the small town feel and sense of belonging that Park Ridge has, and he doesn’t want that to disappear along with exponential growth. 

So his magazine is an attempt to keep the community together.

 

 

“Wouldn’t you like to live in a community like that?”

 

It was important for Paul and his Park Ridge News brand to communicate the heartfelt motivation of keeping a community connected.

We did this over a few days of shooting local businesses and community events and tying it together with Paul’s own story and hopes for Park Ridge.

 

 

 

Awareness of the heart

We believe that if the community of Park Ridge see and understand Paul’s heart and the motivation behind Park Ridge News, then it will be much less like marketing and more like gathering family together.

Yes there’s commerce and it’s a commercial operation, but that’s only a vehicle, a means to which the end is community cohesion and simply creating a great place to live.

________________________________

If you have a heartfelt story to tell and want to reach your community and your potential customers, then talk to us about a PERFEKT way to do that.