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The Power of Story in Business

The Power of Story in Business

“Let me tell you a story about something that happened a long time ago in a galaxy far, far away…” Like magic the two young boys stopped wrestling with each other, came and sat silently, eyes wide opened, ready to be transported into another world. Story is incredibly...
Squarespace The Guide

Squarespace The Guide

Squarespace have crafted some remarkable marketing videos over the last few years and one of my favorite ones is below. As we have been learning, the company should be the guide and the customer the hero. In this example below the actual story is about John Malkovich...