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We recently did a brand awareness video for a local painter and we wanted to make it personal. The business owner still wanted to get some “technical” information into the awareness video but mostly we just wanted people to get to know the heart of Chris, the owner, and his passion for his craft. If you know that the guy doing this work for you is treating the work as a craft and it’s his passion, then you can be confident that it’s going to be a good job. Here’s what we came up with…