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We recently did a brand awareness video for a tree service. What we wanted to focus on was the owners honest concern with trees, the environment, and how his customers understand and interact with trees. So we had the owner compose his own story about why he does what he does. This isn’t a “hard sell” or any sort of “buy now” campaign, but simply a window into the heart of a tree lover. Someone who could also help you with your trees…

It’s just another example of the power of story to pull in potential customers.