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Selling a tree service with a personal story

Selling a tree service with a personal story

We recently did a brand awareness video for a tree service. What we wanted to focus on was the owners honest concern with trees, the environment, and how his customers understand and interact with trees. So we had the owner compose his own story about why he does what...
Your Hero’s Journey

Your Hero’s Journey

I believe we can use “story” in all sorts of wonderful ways to understand our own journey and to tell a compelling story to customers. But more than understanding ourselves or marketing to customers, we can change our story and change ourselves. But first,...